The Manchester WordPress Meetup met at The Farm restaurant (Elm Street, Manchester) on Wednesday October 16th. Their regular meeting night is the 2nd Monday of the month, which they’ll resume November 11th.) A smaller crowd that usual made it to the event, but it just gave us each more time to talk, get our questions answered, and quiz the speaker.
Craig Fifield (www.craigfifield.com) was the featured speaker, talking about Google Authorship. (A second speaker had an accident and was unable to make it. Best wishes for a speedy recovery!). Google Authorship is a means of tagging your written content on the web and linking it to your Google Plus profile. Craig has a lot of experience in the SEO space, as he’s worked with the web since 1995, “before SEO or Google existed.” Craig was very fired-up about the Google Authorship concept, and showed us how to to link our WordPress posts to our Google Profile. Like many Google processes, it’s a two-way operation: establish a Google Plus profile and point it to the publications you’ve written, and edit the publications and include a link that points back to your profile. While there are several WordPress plugins that claim to support this feature, Google Authorship is still a moving target, and none seem to follow the current guidance.
Craig also emphasized that it’s important to test your setup once you get it in place; it’s not enough to embed the links and assume everything works. He recommended using the Google Structured Data Testing Tool on several of the pages to ensure your author information was showing up correctly on individual articles, but not on streams of articles (front pages, archives, etc.) or places where a byline would be inappropriate (About Me or Contact pages, for example).
We had some time for announcements and Q&A as well. Meetup organizer Jonathan May will be teaching Advanced Topics in WordPress at the Nashua Adult Learning Center. Jeff (missed his last name) spoke about the Fossil Fuel Age Challenge Ecosite Competition: a nonprofit effort to promote sites with a green focus by holding a competition and promoting the ecological movement as well as a bit of self-promotion for the developers. Things are still coming together, but it looks like one WordPress site would be selected at random and the winner would get a dinner with Matt Mullenweg, while a winning Drupal site would get a dinner with Dries. It sounds like good fun, and a good chance to get soem promotion of your authoring skills. More details can be found at EcoEnlighten.com and EcoSiteCompetition.org.
Also mentioned: several upcoming meetings: GNHLUG meets at The Farm on October 22, lots of good meetups like the Web-Developers group and the Seacoast WordPress group at AlphaLoft in Portsmouth. And tickets are getting scarce for WordCamp Boston, held October 25-26-27 — get yours soon!
Thanks to Craig for presenting, Jonathan for organizing the meetup, and all for attending and participating!