Jim Allchin: Longhorn ‘Just Works’

OSNews points to a Fortune magazine story Microsoft’s New Mantra: ‘It Just Works’. “Microsoft’s Jim Allchin says that the number one design goal for Longhorn has been: “it just works.” In other words, a lot of the fiddly, annoying tasks that computer users have become accustomed to (or never quite got the hang of) such as searching for files, defragmenting, changing network configurations, and tweaking security settings, will happen automatically.”

It’s an interesting piece, especially reading between the lines on the marketing message Allchin is trying to deliver. Microsoft has at least another year before they deliver the OS they have been talking about for a long, long time. Watch how the message changes.


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This work by Ted Roche is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 United States.