Ars Technica is reporting that FCC chairman suspects “grassroots” astroturfing in à la carte cable debate. Hmm, you think? How many of us want to pay extra for channels we don’t want? Imagine a grocery store that offers $100, $150 and $200 boxes of groceries. No mixing and matching, no skipping your brussel sprouts.
Cable companies are more than willing to provide specialized, customized extra services on-demand, pay-per-view. They have plenty of technology when it makes them more money. Now, they have to recognize they have to respect the wishes of their customers who want less. It’s time for the cable companies to offer no-pay-per-no-view.