Instead of displaying an ugly and intimidating page of XML when visitors click on the RSS feed icon on your site, provide them with an easy to read page that tells them what RSS is, how to work with it, and display the posts in your RSS feed in readable form. It's relatively easy to do by using a little XSL to style the display of the RSS. In “Working XML: Serve friendlier RSS and Atom feeds, ” Benoit Marchal shows how.