Brand perceptions

SlashDot linked to a story that Sony More Trustworthy Than Microsoft that linked to an article on on Sony trounces MSFT & Nintendo in brand trust survey There’s an interesting graph on that second link. As best as I can see, this is a survey of customer’s impressions, and not a reflection on actual performance, reliability, features, nor quality of real products. It’s surprising to me that Sony scores so high. Their rootkit outrage is one that many people didn’t understand. They’ve tried as many proprietary attempts with MD disks and BetaMax(tm) as other vendors. Some folks think that Sony, Bose, Dell and Apple, all high scorers, sell over-priced, under-featured products. So, what does the graph tell us? Does marketing, advertising and branding trump reality?

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This work by Ted Roche is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 United States.