Archive | March 29, 2005

Microsoft’s Vertical Initiatives: Tactic or Strategy?

Microsoft Watch from Mary Jo Foley reports “Microsoft’s Grand Plan To Go Vertical. Can Microsoft transform itself from a product-focused company into a solutions-oriented one? Top brass are betting that it can.”

Microsoft is wise to diversify. From consumer products like MSN and Xbox to hardware like mice and keyboards, Microsoft is spreading its bets around. They make operating systems for home users and for big servers. They sell games. They sell development tools. We’ll see if the “plan to go vertical” realigns the OS, servers and desktop products divisions or just becomes yet another diversification.

Whose Lifetime?

Ed Foster’s Gripelog points out that ‘Lifetime’ promises by vendors are rarely the good deal that they sound like: Promise of Lifetime Service Isn’t Sirius. “We already know how some manufacturers think a lifetime warranty is one that’s only good…”

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This work by Ted Roche is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 United States.