According to Steven Levy, Dr Pepper is going to use pseudo-weblogs to promote a new milk-type drink they’re coming out with. Doc Searls is quoted as saying it won’t work. I suppose it’s fair play, I borrowed their I’m A Pepper song for the title of an I ran saying it’s okay to be new at something. My song goes like this. “I’m a newbie, he’s a newbie, she’s a newbie, we’re all newbies, wouldn’t you like to be a newbie too?” [Scripting News]
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